Product Feeds
Ingesting Product Feeds
In order for Howl to accurately match publisher recommendation links to a merchant’s product, we require a comprehensive product feed. Depending on your preference, we can either fetch your feed or you can send it to us via HTTP, FTP or SFTP using the specifications detailed below. Feeds sent via FTP or SFTP should be scheduled for daily export.
Formatting
We currently support CSV and XML file formats and zip and gzip compressed files. Please ensure all fields adhere to our formatting requirements. You can view a sample file here.
Send via FTP
Note: Enable passive and binary modes
Field Name |
Value |
|---|---|
Host |
ftp.planethowl.com |
Static IP |
34.235.193.55, 44.205.197.234 |
Port |
21 |
Username |
Will be provided to you |
Password |
Will be provided to you |
Filename |
USERNAME-USD-yyyy-mm-dd.csv.zip |
Send via SFTP
Please generate and provide us with a public RSA key to register as an authorized key for your users.
Field Name |
Value |
|---|---|
Host |
sftp.planethowl.com |
Static IP |
44.196.54.0, 44.207.179.93 |
Port |
22 |
Username |
Will be provided to you |
Filename |
USERNAME-USD-yyyy-mm-dd.csv.zip |
If you have any questions about product feed requirements, please feel free to reach out to solutions@planethowl.com for assistance.