UTM Source Tracking¶
Overview¶
Narrativ leverages utm_source to better segment traffic from syndicated channels, such as Apple News, AMP, or
Social. This is configured as a simple url parameter appended to Narrativ links. Please note, this will not affect the
link’s monetization in any way.
Building a Narrativ Attributed Link¶
There are two ways to append tracking to links so that clicks and revenue connected to these links can be reported:
Create a Narrativ Deeplink that directs to the product link with Narrativ tracking appended - a “Shop link”
Add a click wrapper around a product link so that upon click Narrativ tracking is added - a “Clickmate link”
In both methods, we support utm_source tracking so that we can report performance by syndicated platform
(e.g, Apple News)
How to add utm_source to Narrativ Deeplinks (Shop Links)¶
These are links that have been created using the Narrativ Chrome Extension, which follows the format:
https://shop-links.co/1611792246540568252
To add utm_source simply append it to the end like this:
https://shop-links.co/1611792246540568252?utm_source=applenews
Often publishers and creators use u1’s as an additional tracking parameter. Narrativ utm_source works well with
links that utilize u1’s.
A normal link with u1 would look like:
https://shop-links.co/1611792246540568252?u1=myu1param
To add utm_source simply append it to the end like this:
https://shop-links.co/1611792246540568252?u1=myu1param&utm_source=applenews
How to add utm_source to Click wrapper links (Clickmate Links)¶
These are links that have been wrapped in Narrativ click wrapper, which follows the format:
https://shop-links.co/link/?url=https%3A%2F%2Fdermstore.com.example%2Fshop%2Fproduct1234&publisher_slug=myacct&exclusive=1&article_name=my-story&article_url=http%3A%2F%2Fwww.myarticle.com
To add utm_source simply append it to the end like this:
https://shop-links.co/link/?url=https%3A%2F%2Fdermstore.com.example%2Fshop%2Fproduct1234&publisher_slug=myacct&exclusive=1&article_name=my-story&article_url=http%3A%2F%2Fwww.myarticle.com&utm_source=applenews
Often publishers and creators use u1’s as an additional tracking parameter. Narrativ utm_source works well with
links that utilize u1’s.
A normal link with u1 would look like:
https://shop-links.co/link/?url=https%3A%2F%2Fdermstore.com.example%2Fshop%2Fproduct1234&publisher_slug=myacct&exclusive=1&article_name=my-story&article_url=http%3A%2F%2Fwww.myarticle.com&u1=myu1param
To add utm_source simply append it to the end like this:
https://shop-links.co/link/?url=https%3A%2F%2Fdermstore.com.example%2Fshop%2Fproduct1234&publisher_slug=myacct&exclusive=1&article_name=my-story&article_url=http%3A%2F%2Fwww.myarticle.com&u1=myu1param&utm_source=applenews